Hyeonjeong Joo hyeonjeong.jooo@gmail.com Home
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Curtain

2018

The book is a collection of curtains in different districts in Rotterdam. I started with a question ‘why people in the Netherlands don’t cover their curtain?’ because in Korea, many people close curtain and keep it all the time for security reason. While I collected them, I could see some curtains were open a bit with dark gap, so the gap arouses someone’s interest. To give the feeling of peeping to viewer through frame, I used passe-partout way. This book can attract someone’s eyes and will intrigue people's interest.
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Dubliners

2019

It is a book cover series made by selecting typefaces that can be expressed the situations and emotions of the characters in the book ‘Dubliners’.
Dubliners: Eveline, A Painful Case and A Little Cloud by James Joyce
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The Hidden Dimension

2020

The book is about an examination of various cultural concepts of space and how differences among them affect modern society. The redesigned book was viewed as a space by dividing the main contents of section into large spaces and the sub contents of section into small spaces. It shows the distance between the public space and the personal space through the different sizes of text and the space between them.
Online Exhibition is going on here
Dimension01 Dimension02 Dimension03 Dimension04 Dimension05 Dimension06 Dimension07 Dimension08 Dimension09 Dimension10 Dimension11
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Pick your filter

2019

It's about how society defines femininity with censorship, and how we are prejudiced against taboo issues like body hair. Here my body is revealed as a symbol of the consequences of social pressure. Hair has been removed from the body or covered in pink to indicate social filtering.
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Utopia 2

2020

How can human coexists with other creatures in this Anthropocene? Through open wounds, we feel a vivid sense of pain and empathize through pain. It is about utopia, where empathy is achieved through wounds and healing processes.
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Orange is the New Black

2021

The algorithm that works within our boundaries eventually isolates us. So this can make us feel isolated and biased. Associated image navigation tells us that we can be prejudiced through biased algorithms. Image, sounds and videos are from my own digital debris.
Orange Orange Orange Orange Orange Orange Orange Orange Orange
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Expansion

2020

What if there is no limit to the form and color that gives this material visual information? I tried to express the expansion of the object that will appear when these limitations disappear through soap. Here, the soap takes the form of a peppered moth, that had to change the color. They changed their original color to survive outside enemies in an industrialized area. And now they show their own color expanding in a deep, dark and damp cave which is free from civilization. Although it is blocked in all directions, the echo effect of the cave expands and amplifies the infinity of color through vision, hearing, smell, and touch.
Online Exhibition is going on here
Expansion Expansion Expansion Expansion Expansion Expansion Expansion
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Traces of the moment:
about the record

2020

The act of recording a phenomenon adds value to it. That’s because without records, phenomena are easily forgotten into the past and even the facts are unknown. In this extreme situation, the turbulent reality of the outside is made into texts, and the process of plant growth is made into images, and the reality is recorded in film by its contrast. The same, but different realities, like these two worlds, share a time and reality parallelly. In the passing time, records represent the present.
Value Value Value Value Value
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A Doll's House

2019

It’s about Nora who is the main character of ‘A doll’s house’ written by Henrik Ibsen. I reproduced Nora, who was subordinate to someone, gradually speaking out, in the form of a monologue on stage. The circular stage, divided into three stages, shows three parts of the book in turn. The repeated word ‘I’ shows an independent existence as a human being. It shows the history of change through the fact that one small movement can change the whole thing. Light, object, and movement combine to create a stage for her.
Dollshouse Dollshouse Dollshouse Dollshouse Dollshouse Dollshouse Dollshouse Dollshouse
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List? List! List.

2021

Instead of the given order which is highlighted by news website, I sorted the news by alphabetical order list, not giving priority. Because of this order, we need to dig in some topic which we’re really interested in independently. The lists are made for looking at a glance what’s going on now. And the direction of the news is one direction, and it has an endless looping appearance.
List List List List List
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What would you like us to blur?

2020

Google provides Street View in Europe except Germany and Austria. Germans ask Google to blur houses from Street View to protect their personal information. The reason they are sensitive to privacy issue is the historic trauma of totalitarianism after world war2. After this they created laws for privacy, and these have affected European privacy law. Poster shows Germany’s privacy history and its policy throughout timeline, and it provides understanding of Germany’s way of thinking about data protection and privacy. And using the website, we tried more interactive approach to audience.
Collaboration work with Lisa and Anna
Unmapping Unmapping Unmapping Unmapping Unmapping Unmapping Unmapping
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Utopia 1

2020

How can human coexists with other creatures in this Anthropocene? Through open wounds, we feel a vivid sense of pain and empathize through pain. It is about utopia, where empathy is achieved through wounds and healing processes.
Utopia_v Utopia_v Utopia_v Utopia_v Utopia_v
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Perfect dinner

2019

Every moment is monumental because time only exists for each moment. I wrote our names and places which we had the dinner on our plates and spoons to remember the perfect one-time moment.
Collaboration works with Marcos and Ieva.
Dinner Dinner Dinner Dinner Dinner Dinner Dinner Dinner Dinner Dinner
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Alice in the Netherlands

2019

A newspaper which contains the perspective of a person who is living in a strange place as a stranger. We use a translator to interpret languages that we don’t understand. But if we use a translator, we can’t make perfect sentences. Putting these broken languages in the newspaper with missing meanings made from Google Translator, I convey different understandings according to cultural background.
Meme Meme Meme Meme Meme
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Keep going on

2020

In this pandemic situation, it is difficult to meet new changes. This can make a person feel helpless or lonely. These feelings are not only for me, but they are common feelings that all sympathize with. In order to form a consensus of these common emotions, I send my repeated daily life as a pattern, and also a message that we all share a bond. The 5 variations of medium which are folded card, post card, envelope, wallpaper and mobile wallpaper are delivered in physical or digitized way and they can be reused and shared again to others.
Mailart Mailart Mailart Mailart Mailart Mailart Mailart
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Pieces

2020

This is the exploration using different types of paper media like mail, poster, banner, and book spread. I used quotes related to colors as text and media that can convey the meaning well by combining with the appropriate image.
Pieces Pieces Pieces Pieces
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The Stranger

2019

The sun and shade, balance and break, conviction of death, nothing is important. There is no special boundary between life and death in the world.
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Other minds

2020

Re-designing of ‘Other Minds: The Octopus, the Sea, and the Deep Origins of Consciousness’ written by Peter Godfrey-Smith in 2016. The author says octopuses have developed the mind in a direction suitable for them, but from the point of view of evolution it is not much different from human. Main text of the book is a set inside of the layout as consciousness of octopus. And I chose the book ‘The Origin of Conscience’ by Julian Jaynes for additional text to learn about the consciousness of human and octopuses which are evolved similarly. Using tight margin on a limited and very small-sized book which is 6.5x10 cm, I experimented to cut the side book from the main text.
Otherminds Otherminds Otherminds Otherminds
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New roman letter

2019

Name of typeface: Pat me
Roman alphabet design consisting only of lines inspired by the act of patting. It has round, chubby features, but serifs have sharp features like tails.
Newroman Newroman jpgan Newroman
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Contrast letter

2020

Name of typeface: Hions
Regular, high and low contrast module design

Collaboration work with Eunseo Hyun
Contrast Contrast Contrast Contrast Contrast
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Live coding

2020

Live coding performance visualizes the ever-increasing population and the resulting gentrification despite the high prices in Amsterdam.
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Hyeonjeong Joo

From South Korea,
based in Rotterdam and The Hague,
the Netherlands

I am a Graphic designer who continues to explore the possibility of visual language without distinction of area for expression, and use my own voice based on concerns and research on how to empathize.
I like to put the way of story-telling, focus on details and quality, but with the intuitive vision.


Feel free to contact me for more information or questions!
mobile: +31 6 25 58 29 64
email
Youtube channel
Instagram

Education

2018-Now
BA Graphic Design at Royal Academy of Art, The Hague,The Netherlands
2008-2013
BA, English Language & Literature / Bachelor of Business Administration
at Sungkyul University, Anyang, South Korea
2004-2007
Animation Major at Seoul Art High School, Seoul, South Korea



Experiences

2016
Web & Publication Designer at CH121, Seongnam, South Korea
2015
Publication Designer at Dream Depot, Seongnam, South Korea
2012-2015
Web & Media Designer at Korea Football Network, Seoul, South Korea
2007-2008
Part-time Marketing Designer at Mega Auto, Seoul, South Korea



Exhibition

2020
We are all Cyborgs! at The Grey Space, The Hague, The Netherlands
2020
Page Found, Online Publication Exhibition
2020
Color Show, Online Exhibition
2020
Design as a tool at Stroom, The Hague, The Netherlands
2019
THE ROYAL CULT CLUB at Royal Academy of Art, The Hague, The Netherlands
2019
The container at Royal Academy of Art, The Hague, The Netherlands